The biggest surprise from my reading was coming to the conclusion that the customer is in control and makes all the decisions rather than the entrepreneur him/her self. What was both confusing yet shocking was reading that mobile marketing is going to be a major key to successful marketing for companies. Two questions I would ask the author is why are entrepreneurs scared by the idea of sampling, surveying, and statistical analysis . Second question would be why is mobile marketing going to be our future. There was one thing is disagreed on . I don't believe mobile marketing is our future because no everyone has a phone nor is it the only electronic we use.
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